The festival, organized by Shannon Mitchell, co-founder of All About Us, highlighted the significance of Juneteenth—the day in 1865 when the last enslaved African Americans were freed in Texas. The event aimed to foster unity, family, and community spirit. Jersey City Council President Joyce Watterman emphasized the festival's focus on togetherness and cultural celebration.

Dr. Opal Lee, known as the “Grandmother of Juneteenth” for her efforts in making Juneteenth a national holiday, was a special guest at the festival. The event featured various activities, including live music, cultural performances, and educational booths, offering something for everyone.

Shannon Mitchell envisions Juneteenth being celebrated nationwide with the same fervor as July 4th, aiming to keep the spirit of freedom and community alive. The success of the All About Us Festival in Jersey City is a testament to the growing recognition and importance of Juneteenth in American culture.