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The word might make you think of birds chirping happily away or farmers tweeting about their day on the farm. But, for businesses, Twitter is one of the most useful tools in the social media marketing toolbox. Why? Because it allows you to connect with potential and current customers in a way that is informal, interactive, and fun!
With over 330 million monthly active users, Twitter is a powerful platform that can help business owners achieve their marketing goals. But before we get into how to use Twitter for marketing, let’s answer the question: what is Twitter?