When it comes to marketing your business, there are a lot of different options to choose from. You can invest in traditional advertising methods, like TV and radio commercials. You could also focus on digital marketing strategies, like SEO and PPC. Or, you could use social media platforms, like Facebook and Instagram. Each of these options has its own set of benefits and drawbacks. So, which one should you choose? It really depends on your business goals and target audience. For example, if you’re trying to reach a younger demographic, then Facebook and Instagram should be a major part of your marketing strategy. Here’s why: First, let’s take a look at Facebook. Facebook has over two billion active users per month. That’s a lot of potential customers! And, Facebook is still growing. In fact, it’s expected to hit two point five billion users by the end of 2018. So, if you want to reach a large number of people with your marketing message, Facebook is a great platform to use. Another reason to use Facebook for your marketing efforts is that it allows you to target your ads. You can choose to show your ads to people based on their location, age, gender, interests, and more. This ensures that your ad is being seen by the right people. Now, let’s take a look at Instagram. Instagram has over 800 million active users per month. And, like Facebook, it’s still growing. In fact, Instagram is expected to hit one billion users by the end of 2018. So, if you want to reach a large number of people with your marketing message, Instagram is a great platform to use. Instagram is also a great platform for visual content. If you have products or services that are visually appealing, then Instagram is a great way to showcase them. And, since Instagram is owned by Facebook, you can easily link your Instagram account to your Facebook page. This makes it easy to cross-promote your content and reach even more people with your marketing message. So, if you’re looking to reach a large number of people with your marketing message, then Facebook and Instagram should be a part of your strategy. They are both growing platforms with a lot of potential customers. And, they both offer unique benefits that can help you achieve your business goals. So, what are you waiting for? Start using Facebook and Instagram today!