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Article by Herbie Bauer Simple Marketing Strategies for Creative Professionals
You’ve probably learned by now that building a career as a creative professional isn’t easy. Whether you specialize in design, arts, crafts, or music, you understand how challenging it is to make a name for yourself and sell your work consistently.
The good news is that there are now more self-promotion opportunities than ever. You can become discovered and make a healthy living with the right strategies and tools. Today, WAJ helps you get off to a strong start with these practical tips!
Shape Up Your Resume
You might not think your resume is all that important when you work in a creative industry. But the truth is, keeping an up-to-date resume is a smart move for any professional or entrepreneur because you never know when it will come in handy. Clients and employers want to know about your experience, and giving them a top-notch resume is the most effective way to show them.
Keeping your resume in PDF format will make sending it to employers and clients easier and more professional. And you can use online tools so that opening a PDF on your iPad is a breeze, allowing you to quickly modify your resume, download it, and share it at will.
Select Your Niche
Effective self-promotion begins with identifying your niche. If you’re a painter, marketing yourself as a painter is not specific enough; there are too many painters in the world and you must figure out how to distinguish yourself as unique.
The same goes for fashion design, graphic design, web development, drawing, illustrating, music, and other creative fields. Consider your specialty or genre, and determine the qualities of your work that stand out from the crowd. And emphasize those qualities in all of your marketing initiatives.
Just as you should never stop mastering your craft, you should constantly learn more about marketing and other areas of business. Regularly conduct market research and look into other artists. Figure out what your target audience is currently looking for. And become a marketing expert so you can continuously build brand recognition.
Releasing high-quality content through your website, social media accounts, and email newsletters is one of the most effective ways to build your brand and establish your reputation as an expert in your craft. Use your knowledge and skills to ,create informative how-to articles , tutorial videos, online courses, and other content. Also, seek guest opportunities on podcasts (or start your own!).
Embrace Social Media
Mastering social media marketing is as challenging as it is critical. But you must learn how to use social media effectively if you hope to build an online presence. Consider which platforms your target audience spends the most time on, and devote your time and energy to posting quality content on those platforms. You can also interact with your audience on Instagram, Facebook, LinkedIn, Twitter, and other platforms to strengthen your brand.
And if you’re looking for ways to market yourself on social media, don’t rule out memes. Memes are a popular way to share information and ideas on social media, and they can be an effective tool for marketing your business. Memes often feature catchy phrases or images that are easy to remember, making them ideal for spreading brand awareness. In addition, because memes are typically shared between friends, they can help to create a sense of word-of-mouth marketing for your business. Creating memes is easy with online meme generators. Look around for the best meme maker for your needs, which should allow you to choose from a library of images or upload your own. With a little creativity, you can use memes to reach a wider audience and boost your brand recognition.
Meet New People
Networking is half the battle of marketing (if not more). Actually, some would argue that face-to-face marketing is still the most effective method, even in the digital age. It’s simple: People will trust you more after speaking to you in person than over email or social media. It makes your audience feel more like a person and less like a number. Be nice to everyone you see around town, and seek networking opportunities via social media, conferences, seminars, and speaking engagements. Don’t hesitate to offer other creators in your industry a free lunch for picking their brains. Most artists and designers love to share their expertise, and spending time with other experts provides a platform for marketing your work.
Creative industries are some of the toughest for building a fulfilling, lucrative career. But if you learn to market yourself, you can put yourself in a much better position to get discovered and make money doing what you love. Heed the advice above as you start promoting your brand. And never stop learning about the art of self-promotion.
If you need help with photography or videography in relation to your business, get in touch with WAJ today by visiting our website.